Being part of a trade show means I have the opportunity to introduce my collection to buyers and the press. That also means I have to prepare enough print material for them to take away so that they can remember what they have seen and what we talked about.
Here is the print material I prepared for the show, and where I had these materials made:
- My business card. Brand name and logo on one side, my name, title and contact info on the other. I ordered these from 4by6.com, and love how nice the ink and card quality are, for a rather affordable price. The downside is that satin cardstock isn’t exactly eco-friendly.
- A line sheet (showing the styles – drawn by hand and outlined in black ink, style numbers, colorways, fabrications, size range, order minimum, and delivery date) and a pricelist (these could be combined, I chose to make 2 separate sheets).
I seem to have ridiculously bad photocopy karma. I first had these photocopied at Village Copier, who gave me a good bulk price and had the copies ready for me within 10 minutes. I then toted them home and found I had a typo in my contact e-mail address. Lesson learned, proof-read before you make hundreds of copies. I then went to Officemax to make new copies and after waiting in line for 45 minutes was informed that all their copy machines were out of toner. Then I went to FedEx Kinkos where I was told there was a 24-hour wait. My last resort was a local copy shop, where I got my copies completed in 15 minutes, but when I toted everything home I found I was over a hundred copies short – I called them and they told me they were closed for the weekend and to bring everything back on Monday so they could make sure they really did miss a hundred copies. Which isn’t possible since the show started on Sunday and I’d be giving the copies out by then! Sigh. Another lesson learned, make copies far ahead of time so you don’t have to worry about these unforeseen hiccups.
- An ordering form (with ordering terms and conditions). Ah, I think I lucked out on this one. I googled for an online print service that could make custom carbon copies for a good price and deliver on time and I chose this one. When you’ve got over a dozen things to take care of each day, finding a service that can get your order completed without a glitch is such a relief!