In the studio of Half Dot Brooklyn, on our quest to design better urban outerwear for little ladies and gentlemen to play in style, safety and comfort. Visit the shop to see what we've come up with.

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October 10th, 2009 Comments Off

and we’re almost there

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With production almost complete, the little coats are now awaiting the webshop debut just a few weeks from now. Here’s an update on what we’ve been up to:

I received my production samples a while ago through some amazing coordination with transcontinental and transatlantic mail (thank you to Art and Em). I’ve heard my share of horror stories with production in terms of mismatches lines, horrific sewing, missing pieces and such, so I when I opened up my package, I had a bunch of labels, safety pins and marking pens in front of me, ready to tag every place that needed to be corrected. I was pleasantly surprised to find that the only mistake was that the girls’ coat had an extra inner pocket. And really, there’s nothing wrong with having an extra pocket to stash a wad of shiny stickers or a small toy in!

We’re now working on some final product shots for the website. Flats, mannequin shots, model shots – I think they’re all equally important in showing the details of each coat. I do my share of shopping online and I really appreciate having more (rather than fewer) product pics to look over before I click and buy. So we’re taking that into account as we put together the images that will accompany each coat.

And we’re tweaking the logistics, trying to make the website easier to navigate, and have the checkout and payment process be as simple as possible. Stay tuned for a the Half Dot website makeover, coming very very soon!